MORGANTOWN, W.Va. - Matt Borman's office has all the furniture, all the electronics and all the stationary he needs to do his job as the leader of the main fundraiser for West Virginia University's athletic department.
It also has one personal touch that's guided him through his first full year as the Executive Director of the Mountaineer Athletic Club. It's a simple framed print of Rudyard Kipling's famed poem "If."
"If you can keep your head when all about you are losing theirs and blaming it on you," it begins.
And so begins another day for Borman.
"We haven't had a lot of good things to talk to donors about this year," said Borman, who's been at WVU since 2008 and who was promoted full-time to his current position in August.
Still, Borman said that in this final week of the 2012-13 fiscal year, the MAC is set to again break a record for the annual giving fund, which is basically the donations that go toward purchasing season tickets and parking and makes up most of the MAC's final number for the full year.
He hopes the annual giving number checks in around $15.5 million, which would be about $1 million more than last year's figure.
There are about 800 fewer donors to that fund this year, which is not unusual when the year that follows the bump from a BCS bowl or a Final Four appearance doesn't match that success. Borman said about 5,200 people gave to the annual fund and that that's about normal.
The variables don't matter to Borman and his staff. Regardless of wins and losses, celebrations or controversy, a fundraiser's job is the same. He has to keep his head.
"Everything around us is changing, so we've got to stay the same and be the voice of reason for everybody," Borman said. "Fans are passionate. We want them to be passionate, but with passion come ups and downs. We're going to be there to be with them for the excitement that comes with a BCS bowl win and we're going to be there for them when they feel like the sky is falling."
The approach apparently works as the rapport with fewer donors is generating record income. The expected figure would continue the upward trend that's seen the annual fund produce $10.2 million in 2008 and then have between $400,000 and $1 million surges every year since then.
When the MAC's complete number for all funds raised in 2012-13 is finalized next month, Borman said it will finish a little off last year's $23.5 million. That figure had a pair of gifts that totaled $5.5 million that this year's campaign will not have.
"We're proud of our work," Borman said, "but I think the annual fund is the number we're most proud of at this point."