If Team A is successful and it attends Event B in the offseason, teams striving for similar success will follow its lead. But that's not enough for an event to sustain growth. James realizes that fact. In all, there were 44 schools that committed, though there were a few last-minute cancellations.
Event T-shirts - popular with players as well as adults - in a variety of colors were sold at the gate to commemorate the event. Professional photographers were on hand to sell their work to players' families who were participating.
A well-staffed concession stand and other amenities are provided.
"I think it has grown, and for several reasons. I was the first one to do this, and we try to do things totally right when we do this. We have a hospitality room that feeds the coaches, the officials and any of the guests," James said. "That and the match-ups we get, because we get a variety of teams from up north and down south, it allows us to get match-ups that you don't normally see during the regular season.
"This year we have all three of the previous state champions from last year and we're allowed to match those teams up. I've always kind of said no matter what happens in Charleston, if everybody shows up and we can get them here we can determine who the best is in the shootout."
The shootout also had the majority of the Kanawha Valley in the field. Of the 13 schools in the area, only Buffalo did not attend.
There is one drawback for James. As the director of the event, he doesn't see much of his own team, which returns all five starters from a club that reached the Region 4 co-finals last season.
SA's varsity went 3-0 on Tuesday, beating Riverside, George Washington and Gilmer County.
"The varsity got to play three games. I didn't get to coach them at all. I got to watch them some," he said. "The J.V. played a couple games, and I didn't get to coach them. It's good to have good assistants. Scott Tweedy runs the show on the varsity side, but I'm meeting and greeting people and putting out fires and I've got to run and do this and do that, but that's OK."
James stays busy, but his hometown, his program, his school and his sport are all better for it.
Contact Preps Editor Derek Taylor at derek.tay...@dailymail.com or 304-348-5170. Follow him on Twitter @ItsreallyDT