The fact that families can have so much fun during tournament week has given the Greenbrier Classic a positive reputation among tour pros.
Word-of-mouth has made it easier for officials to recruit players to the event, Ortel said.
"When you have players talking to other players about The Greenbrier, that's better than you talking to players about the Greenbrier," he said. "They're our best advertising."
With the tournament in its fourth year, Ortel said word has now gotten out about all The Greenbrier has to offer.
"It's not a secret anymore how special this place is on tour," he said.
Players are also taking to social media to share their experiences.
First-year Greenbrier Classic competitor Bubba Watson arrived with his family last week and began tweeting about his experiences.
"This place is #AWESOME!" Watson said in his first tweet last Thursday.
Several tweets have followed in the days since.
Greenbrier owner Jim Justice said he has had Watson over to visit at his farm and said he was taken with the resort and surrounding area.
"He has truly fallen in love with it," Justice said. "He's all over the property looking at properties here that he wants to buy and build a home here."
Justice said Watson told him he didn't know what to expect on his first visit to West Virginia. To see him become completely enamored with the area was a testament to the state and its people.
"It's just what the Greenbrier is really all about," Justice said. "The Greenbrier is simply just this: It's family.
"And these amenities that we have here, the Greenbrier itself - the people, the kindness, the love . . . that's just so gravitating to lots and lots and lots of players."
Contact writer Jared Hunt at busin...@dailymail.com or 304-348-4836.