"You had three things working for you last year that individually by themselves would have been great," Wells said. "Obviously, coming off the Orange Bowl victory helped ticket sales.
Having the returning players we had in Geno (Smith), Stedman (Bailey) and Tavon (Austin), that helped in and of itself. And then moving to the Big 12 and the excitement that created and the home schedule we had, that helped.
"Any one of those on its own would have been fine. When you combine them together, it's a perfect storm."
The Mountaineers are also expanding access to tickets beyond the alcohol-free zone and the green, orange and gold season ticket zones. For a third straight season, WVU is selling a three-game mini-package for $195.
It provides single-game tickets to the opener against William & Mary, Texas and Iowa State, the only way to get a single-game ticket for Texas.
A three-game package the past two seasons were the only ways to get single-game tickets to games against LSU and Oklahoma.
"I think it's a positive from a cost perspective," Wells said. "It gives people another price point. We recognize and understand that fans are busy with family functions, their kids playing sports and everything else that goes into attending a football game, whether it's a time commitment or lodging and all that. It's a positive thing for those who maybe can't make six games, but who can make three."
Single-game tickets are available for the other the other five home games. The Georgia State game is a "Family Day," when four tickets and a $25 concessions voucher costs $150.
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.