CHARLESTON, W.Va. - West Virginia Radio Corp. projected the WVU Athletics Department would earn $5.7 million over the next 10 years if the university let the company handle its multimedia rights, according to bid documents obtained by the Daily Mail.
Meanwhile, eventual rights winner IMG College was initially willing to guarantee West Virginia University $78.3 million over the next 10 years if it was awarded the rights.
Last month, WVU signed a 12-year deal with North Carolina-based IMG allowing the company to manage the athletic department's so-called Tier 3 multimedia rights, which include radio, digital and some television.
IMG agreed to pay the university a guaranteed minimum of $86.5 million over the next 12 years. It was the second time IMG prevailed in WVU's multimedia rights bidding process.
The original round of proposals was scrapped in April after Attorney General Patrick Morrisey found "significant errors and sloppiness" in the way it was handled.
On Thursday, following a Freedom of Information Act request, WVU provided the Daily Mail with copies of all proposals submitted during both bid processes.
They range from simple, typed pages outlining plans to elaborate, 70-plus-page presentations containing artist renderings and audio and video demonstrations.
In both rounds, IMG guaranteed WVU the most revenue.
In its first proposal, submitted last October, IMG guaranteed WVU a minimum of $78.3 million in royalties and other payments over the next 10 years. It also included a sample audio clip of what its radio broadcasts would sound like.
It also included drawings of potential stadium upgrades, including new scoreboards and video monitors, and the placement of other advertising.
Five other companies submitted bids last October. Of those, only two offered WVU a guaranteed revenue figure over the next 10 years.
Missouri-based Learfield Communications had the second-highest guaranteed total, offering the school $70.5 million. Philadelphia-based Front Row Marketing Services, a Comcast subsidiary, offered a minimum of $50.3 million.
Other bidders offered to enter revenue-sharing agreements with WVU.
CBS Sports said it would allow WVU to keep the first $3.6 million in annual revenue - which roughly equaled the university's current profit from its Tier 3 rights - with the company earning a commission, starting at 5 percent and rising to 32.5 percent, on earnings above that level.
New Jersey-based Nelligan Sports Marketing proposed allowing WVU to keep 70 percent of the first $5 million and 75 percent of all revenue received beyond that.
Morgantown-based West Virginia Radio, which has since launched a lawsuit accusing the university of rigging the bid process in IMG's favor, had the least-thorough proposal in the first round.
West Virginia Radio proposed keeping in place the current structure of the athletic department's Mountaineer Sports Network, which handled WVU's multimedia rights for decades.
Instead of outsourcing that department, West Virginia Radio proposed a "unique partnership" that "both recognizes the valuable and efficient operations currently in place in the WVU Athletic Department and one that will enhance and grow revenues through a much larger and more direct joint sales and promotional operation."