It touted the advantages and popularity of its award-winning broadcast team, four members of which had accumulated more than 30,000 followers on Twitter, and the statewide network of radio affiliates the company already has in place.
It also touted past marketing successes for the university, claiming the success of the "Stripe the Stadium" promotion at last year's Baylor game was a result of more than $50,000 in free radio advertising provided by the company to promote the event.
West Virginia Radio proposed expanding football pre-game programs to two hours and basketball pre-game shows to one hour and said it would add an additional two salespeople in Morgantown to help secure additional advertising and sponsorships.
West Virginia Radio proposed allowing WVU to keep 100 percent of the revenue from its existing contracts. It proposed splitting all new revenue sources between WVU and the company, with WVU keeping a 65 percent share of the net profits.
While it did not offer any guaranteed revenue in its proposal, the company projected the university would net roughly $5.7 million in new revenue over the next 10 years by partnering with it.
By pledging to continue offering roughly $500,000 in free advertising to WVU each year, the company estimated the total value of its proposal at roughly $10.7 million over the next 10 years.
Once WVU signed a letter of intent with IMG in January, West Virginia Radio owner John Raese began publicly protesting the bid process.
After Morrisey recommended the matter be put out for rebid, West Virginia Radio officials said they would not participate in a "re-selection process of IMG College."
West Virginia Radio attorney Bob Gwynne did not return a request for comment.
In the second round, IMG upped its guaranteed dollar amount to $82.4 million but extended the contract term to 12 years. The guaranteed amount for the first 10 years dropped to about $70 million, though it did not include any revenue during the first year.
The company said it would have to negotiate with WVU officials regarding exactly how the revenue would be split in the first year, given the shortened timetable created by the rebid process.
The company also produced a video showing testimonials of representatives from other schools and featuring clips from last year's WVU-Marshall game.
Another company to participate in the rebid was the New Jersey-based Fox Run Group, which did not submit a bid during the first round. It didn't guarantee revenue, however, simply proposing a straight 80-20 revenue share with WVU. WVU would keep the larger share.
IMG College spokesman Andrew Giangola said the proposals demonstrate that IMG was best-suited to grow WVU's brand and marketing reach into the future.
He said the company represented 96 schools, including two-thirds of Bowl Championship Series-member schools in 49 of the nation's top 50 advertising markets. By joining that network, he said WVU now has the opportunity to benefit from national marketing efforts.
"Through the IMG platform, big brands can 'buy' college sports on a national level in one-stop shopping - rather than negotiating with each university," Giangola said. "This speeds the process and offers these brands hyper-local marketing and activation on each campus."
Contact writer Jared Hunt at busin...@dailymail.com or 304-348-4836.