"I look at myself as one of the deep threats," he said. "We've got a lot of shifty receivers. I want to be a receiver that can go deep and go up and get the ball.
"I sort of think of it like a rebound in basketball," Cook added. "He'll just put it up and I look at it like a rebound, just go up and get the ball."
He finished last season with 666 yards and seven touchdowns on 48 catches, then added to that total last week with nine catches for 113 yards and two touchdowns in a 28-21 win over Furman. Cook's second touchdown was the game winner, a 5-yard strike from Beatty with 9:49 left in the fourth.
"Kenny's very important to us," Gardner-Webb Coach Carroll McCray said. "He's a player we can turn to and try to get some matchups. I think, defensively, Marshall does a really good job matching your formations and matching your personnel groupings. I think they'll make sure they'll know where Kenny is. At the same time, it'll be our job to try to make sure we put him in sports to get a matchup or two that will favor us."
As much as the Herd coaches have mentioned staying focused against Football Championship Subdivision opponents - seven FCS schools upset Football Bowl Subdivision opponents in college football's opening week - the Bulldogs noticed it, too. But Cook said they won't stick any special meaning to it, nor will they get nervous in preparing for their FBS foe in Marshall.
"We're just going to treat it like a regular game," Cook said. "We're just going to come out, try to execute our game plan and see how things go from there. We go in every game expecting to win. We're just going to play hard, stick our game plan and hopefully it'll work out."
Contact sportswriter Derek Redd at derek.r...@dailymail.com or 304-348-1712. His blog is at blogs.dailymail.com/marshall. Follow him on Twitter @derekredd.