"When positive things happen, more positive things are more than likely going to happen," said Clint Trickett, who quarterbacked the drives by picking up 13 first downs and converting 7 of 10 third downs and one fourth down. "But you've got to keep the momentum and we didn't do that."
No, because WVU's offense disappeared as quickly and as shockingly as it seemed to have established itself. On the final five drives of the game, the Mountaineers ran 19 plays and gained 33 yards. They had one first down.
The final drive was meaningless - six yards on four plays, all passes - because the Red Raiders had already put the game out of reach with a 10-yard touchdown pass to Jace Amaro with 1:01 remaining. The four before that were critical and telling.
WVU called 10 pass plays and five running plays after taking the 27-16 lead. On the way to that advantage, running plays by Charles Sims and Dreamius Smith and a designed draw by Trickett had gained 163 yards on 28 attempts - or 5.8 yards per carry.
After jumping ahead, the Mountaineers gained only 16 yards on running plays, including a loss of two yards on a reverse to receiver Mario Alford on a first down that preceded a punt.
"For 11/2 quarters, we didn't have the fight and the will to win and to finish blocks," Holgorsen said. "And that's not just about up front. It's perimeter stuff as well. But they played harder than we did up front the last quarter-and-a-half."
Texas Tech disrupted run and pass plays. On the 10 pass plays, Trickett had to scramble twice for positive yardage and was sacked once for a loss of seven yards on a first down.
He completed 4 of 7 passes for 13 yards. On the final drive with the lead, he was 3-for-3 for six yards. A pass on first down, which was a simple screen outside to receiver Daikiel Shorts, wasn't blocked at all by receiver Ronald Carswell and gained nothing. The pass on second down to Sims lost a yard. The third-down pass to Kevin White was surrounded and gained only seven yards.
"At times we did get in some grooves, which was really good, but what stood out was at the end," offensive coordinator/quarterbacks coach Shannon Dawson said. "You can't go three-and-out three times (out of four) against a good team. They're 7-0 for a reason and obviously, they have ability to push through at the end. We didn't.
"It's all about execution. If one guy breaks down, it all breaks down. We run that zone screen, the same play we ran all game long and gained eight or nine yards on, and one guy decides not to block on that play and it breaks down. It takes just one guy to not do his job and it can all fall apart."
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.