MORGANTOWN, W.Va. -- You could devote a lot of time to the 346 words West Virginia Athletic Director Oliver Luck penned and later released Tuesday afternoon to summarize the state of a football program he helped construct three years ago.
Or, you could simply trust me when I tell you there was nothing contained within the 17 sentences that was new or news, apart from the fact Luck granted Coach Dana Holgorsen a fourth season in 2014 and, whether it was said or not, no guarantees beyond that. And I'm not sure that's all too surprising, despite season-ending defeats to Kansas and Iowa State and the school's first losing campaign since 2001.
But, in summary, Luck said WVU wasn't very good in 2013, though a 4-8 record probably told you that. Things have to change, but you surely were aware there are "high expectations at West Virginia University for success on and off the field." Holgorsen and his coaches are eager to get to work on next season, but, gee, wouldn't you when the next game is against Ala-freaking-bama?
The seven paragraphs were part of Luck's job, a response to speculation, the sort of thing he needed to do to prove he was on top of it, which he pulled off by pointing out things we all talk about, like the symptoms of first-year players and concerns about strength and conditioning.
Yet it was long on explaining what was wrong and short on saying how those things would be fixed.
"In my opinion," Luck said, WVU is best served by trusting continuity and having faith in processes set in motion a year or two or three ago and by continuing to improve the program's facilities.
Status quo isn't going to fill stadiums or sell season tickets.
Luck knows a properly sized indoor facility doesn't complete passes up the sideline, a meeting room doesn't make open field tackles and artificial turf on a grass practice facility doesn't run the ball more than five times in the fourth quarter.
Everything is about recruiting, and right now Holgorsen and his assistants are doing their most important work since this started in December 2010. Kids will commit and maintain commitments to WVU. The best of the bunch will want to be a part of a turnaround Luck and Holgorsen believe is coming.