But anything short of a contract extension won't stop the negative recruiting waged against the Mountaineers. It won't keep college and high school coaches, guidance counselors, parents and grandparents from giving players something to think about as they decide their futures.
This wasn't a tactical strike for fundraising, either. Holgorsen has harped on facilities long enough and donors have been asked to give long enough that Luck wasn't stirring the pot for contributions, even if he signed off by asking for "your continued support as we move forward to a brighter future."
So if there was a point, what was it? Call it what you want - hot seat, ticking clock, sand through the hour glass - but Luck won't be devoting another 2,052 keystrokes to the same topic next December. It's now or never for Holgorsen, and though Luck remains Holgorsen's best and strongest ally inside the university, Holgorsen is more on his own now than ever before. He's not all alone and he'll need and receive Luck's help, but what happens to Holgorsen next is up to and is about him.
And it has to be this way. As Missouri and Texas A&M flourish in the SEC while WVU flounders in the Big 12, as teams like Duke and Marshall win without elite facilities, the explanations and excuses the Mountaineers like to trot out lose some sway. They're valid, though to an extent and one that diminishes daily. Everyone knows that. WVU finally conceded the point, even if without saying it.
Luck put his initials next to continuity and strength and conditioning, but made it clear it's ultimately Holgorsen's decision, which means the outcome for standing pat or making changes is also his. Luck highlighted first-year players, which means they better be better as second-year players. Luck twice mentioned high expectations, first overall and then of 2014, and he underlined the latter by saying, boldly and bluntly, "We simply must get better."
That's not simple, though, and Luck and Holgorsen know that just as sure as Holgorsen grasps everything else Luck said. The Mountaineers open 2014 with Alabama and before October play a Maryland team that smothered them in 2013 and an Oklahoma team that, well, is Oklahoma. Facility improvements, if they happen, can't make a dramatic impact that quickly. Coaches are a lot like players in that both need time to develop.
And though maybe Luck didn't say a whole lot, he said it all when he admitted, "we have a lot of work to do."
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.