CHARLOTTE, N.C. -- The North Carolina Tar Heels have broken their Belk Bowl jinx.
T.J. Logan returned a kickoff 78 yards for a touchdown, and Charleston, W.Va., native Ryan Switzer scored on an 86-yard punt return to help North Carolina beat Cincinnati 39-17 on Saturday for its first Belk Bowl victory in four attempts.
Marquise Williams threw for 171 yards and a touchdown for the Tar Heels (7-6) in their first bowl victory since 2010.
Romar Morris scored on two short touchdown runs and Jack Tabb caught a touchdown pass as the Tar Heels (7-6) closed the season by winning six of their final seven games under second-year coach Larry Fedora.
Cincinnati (9-4) was looking to become the bowl's first back-to-back champion since Virginia did it 10 years ago, but last year's MVP Brandon Kay was limited to 181 yards passing and no touchdowns.
The Tar Heels had five sacks, including one for a safety.
North Carolina came in having lost its previous three in-state Belk Bowl appearances, but bolted to a 23-3 halftime lead behind a pair of long touchdown drives led by Williams and Logan's nifty kickoff return.
The Tar Heels dominated from the opening kickoff, taking a 7-0 lead midway through the first quarter, effectively moving the ball 68 yards in 11 plays behind a no-huddle offense with Morris scoring on a 2-yard run.