HUNTINGTON - Doc Holliday and Tom Herrion aren't the only reasons Marshall's athletic program is going even more green than before.
While those new football and men's basketball coaches have brought increased interest and support to Marshall in recent months, there are other ways the Herd plans to boost its profile in the state, Conference USA and beyond.
Some of those are tried and true at other schools. For instance, MU plans to remove a good portion of press row at the Henderson Center next basketball season and sell courtside seating to major contributors.
A new contract with marketing and broadcast rights-holder ISP will yield about $25 million through 2020-21 - and in more immediate fashion, a gussying up of Edwards Stadium and "the Cam."
And while the Herd program has long gained funding from its Big Green Scholarship Foundation, Marshall will use the fundraising organization to raise bigger green.
Then, there's another new connection to the Kanawha Valley besides Hurricane native Holliday. Marshall has hired back its former radio play-by-play voice, MU alumnus Frank Giardina, as associate athletic director for external affairs.
"One thing I had come to a conclusion on," said first-year Herd AD Mike Hamrick, an M Club football letterman himself, "is that since I've been here, we've been lacking in coordination of all of our external activities. Frank can pull all of that together.
"Everyone who's been through here as an athlete since World War I knows Frank Giardina, or at least knows his name, and everyone who went through here before that is dead anyway."
Giardina, an old DuPont High Panther, will be responsible for increased marketing and branding (leading to more funding), dealing with the Herd's M Club lettermen and Big Green forces (leading to more funding) and helping his alma mater maximize its television, radio and Internet exposure (leading to more funding).
No pressure there, huh?
(Well, maybe Giardina's first move could be to somehow get that giant visage of deposed Coach Mark Snyder off the back of the south end zone scoreboard that looms over Fifth Avenue. That's about as external a display as there is.)