"I don't know where it's going, but I think it's going in the wrong direction," Holliday said of the new rules. "A lot of programs could be affected in negative way."
Holliday echoes the opinions of others that the new rules could put even more distance between the haves and have-nots of college football.
Deep-pocketed programs like Alabama will be able to spend more money to take advantage of those new rules, while schools in smaller conferences like Conference USA won't be able to keep up with the power programs.
"We'll have to work much harder to keep up," Holliday said. "We'll have to do more with less. The way we have to get creative is we have to outwork people now."
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MARSHALL'S C-USA schedule includes home games against East Carolina, Southern Mississippi, the University of Alabama at Birmingham and the University of Texas at San Antonio, plus away games at Florida Atlantic, Florida International, Middle Tennessee and Tulsa. The conference announced this, plus the new C-USA divisions, following athletic directors meetings Wednesday.
Marshall sits in an East Division that includes ECU, FAU, FIU, MTSU, Southern Miss and UAB. The West Division includes Louisiana Tech, North Texas, Rice, Tulane, Tulsa, the University of Texas at El Paso and UTSA.
With seven teams in each division, each team will play its six division opponents plus two teams from the other division. Last season, teams played three cross-division opponents.
Dates for Marshall's conference games have not yet been determined.
They'll join a 2013 Herd schedule that includes home games Aug. 31 versus Miami (Ohio) and Sept. 7 versus Gardner-Webb and road games Sept. 14 at Ohio and Sept. 21 at Virginia Tech.
Contact sportswriter Derek Redd at derek.r...@dailymail.com or 304-348-1712. His blog is at blogs.dailymail.com/marshall. Follow him on Twitter @derekredd.