CHARLESTON, W.Va. -- If West Virginia University officials decide to sell beer at football games, they should put additional measures in place to help curb bad behavior.
That's the advice from several other schools in the conference that have sold beer in their stadiums for the past few decades.
The WVU Board of Governors and Athletic Director Oliver Luck got the state talking last week when they announced they would consider selling beer at Milan Puskar Stadium.
Currently, the university limits beer sales to the private box seat areas; general sales are not allowed.
But officials believe allowing sales throughout the stadium could bring in $500,000 to $1.2 million per season.
The policy will be open for a 30-day public comment period before the board of governors takes action. The comment period is set to begin this week on the board's Web site in the section marked "BOG Policies Pending Adoption."
It's a hot topic for an institution often labeled as a party school, but Luck believes controlled sales in the stadium could actually lead to less disorderly behavior.
"With responsible serving practices and proper vendor training coupled with the elimination of stadium re-entry, we can control the consumption of alcohol," Luck said in a statement Friday.
"We would have a management plan in place to govern the sales, promote responsible drinking, control alcohol consumption and provide a safer environment at the stadium."
Policies related to alcohol sales vary depending on the institution.
The Southeastern Conference has an outright ban on alcohol sales at its events.
The Atlantic Coast Conference bans sales at conference events, with the lone exception being the University of Miami, which was grandfathered in because its games are played at the Sun Life Stadium - an off-campus facility.
The University of Pittsburgh, WVU's closest neighbor and biggest rival in the Big East, began selling alcohol at games only when the football program moved to Heinz Field in 2001.
But Pitt limits those sales to the private suites and club lounge areas of the stadium - similar to WVU's current practice.
In 2002, Pitt began allowing lounge and suite sales of beer at the Petersen Events Center for basketball games as well.
But Pitt Associate Athletic Director E.J. Borghetti said the university doesn't wish to expand its policy any further.
"We consider our existing alcohol policies at Heinz Field and Petersen Events Center to be the most appropriate, responsible and safe for the University of Pittsburgh's fans as well as visiting schools," Borghetti said.
Rutgers University also restricts alcohol consumption to private club suites.
But the five other football schools in the Big East conference allow general sales at their facilities.
Syracuse University has allowed beer sales at the Carrier Dome since that facility opened in 1980. Last year, the policy was expanded to allow for wine sales.