WVU was forced to buy 17,500 tickets in seven price categories from the Orange Bowl and then pay for whatever tickets were not sold.
Luck said the cost of the mandated tickets drive fans to a secondary market.
"I opened my wallet and happened to look at the stub for the ticket I had to the Fiesta Bowl - it was a $235 dollar ticket," he said. "That's a pretty pricey ticket for a college football game. Sometimes you have to take what the finance people often call a haircut, but I don't think it's sustainable long-term. You've got schools like Connecticut last year losing a big chunk of money and now us and Clemson. These aren't patsy schools. These are schools with large fan bases."
Tickets purchased online affect WVU. Websites, like StubHub.com, sold Orange Bowl tickets for well under the price WVU had to offer for similar seats.
"There will be a lot more than 8,000 or 9,000 Mountaineer fans in the stadium," Luck predicted. "A lot of those folks bought their tickets on StubHub or whatever. That needs to be looked at."
Schools would have a hard time regulating online sales, but Luck is more concerned with the origin of the market.
"Where do those tickets come from? Why are there so many tickets on the secondary market? What is the source?" he said.
Luck said the financial evaluation should go beyond the issues with the tickets, though, and include costly variables for the school and logistics for the fans.
"Reduce the ticket allocation," he said. "Allow a team to come down for perhaps a shorter stay."
WVU has been here since Dec. 29, and was required to stay at the Fontainebleau Resort on Miami Beach.
"Maybe shave off a couple days," he said. "It's not inexpensive to house the team, and the band, for that matter, in Miami Beach."
Seeing as if Luck has been traveling to these games the past few years with his family, he's sensitive to what fans have to go through to make these trips work. He said changes could be made to make it easier.
"You can go look at dates to make it a more viable family trip," he said. "School is in session right now. My school-aged kids are in school. Hopefully, kids are in school at West Virginia's public and private schools. It's tough to bring a family down for games. The games used to be Jan. 1. Could you do that again?"