Jones then hit that three from the painted eastern panhandle, dropped in a couple of free throws and - after a Truck Bryant jumper - squeezed between the right sideline and the arc for a three from the right corner.
It was 62-47 and one minute later Marshall started fouling in futility.
"Once Kevin Jones got going," said Herd forward Dennis Tinnon, who is the only player in the nation averaging more offensive boards per game than the WVU star, "we couldn't stop him.
"He plays hard. He plays smart. He's a good player, a really good player."
Jones, who ranks 15th in career WVU scoring with 1,552 points - one behind Mark Workman and four behind Warren Baker - played 40 or more minutes for the seventh time this season. He averages 37.3.
In an informal poll of national player of the year voters taken earlier this week, Jones was just outside the top five led by Thomas Robinson of Kansas.
Other early contenders were Ohio State's Jared Sullinger, Doug McDermott of Creighton, Anthony Davis of Kentucky and North Carolina's Harrison Barnes.
Jones was the top senior vote-getter.
"There's a reason why people think he's the player of the year in the Big East," Marshall Coach Tom Herrion said, "and why he's in conversation for the national player of the year.
"A senior ... he stepped up, obviously was big. He's so hard to guard, in and out, shoots threes. The kid is really, really good."
Jones said he didn't change his game because of Kilicli's absence, but he was fueled by the Capital Classic's recent history.
"I just wanted to keep doing what I normally do, mix in some post with some outside shooting," Jones said. "My shots weren't falling too well in the first half, but in the second half once we started running offense and getting into our stuff, they really started falling."
That's when the Herd really fell, too.
Contact Sports Editor Jack Bogaczyk at ja...@dailymail.com or 304-348-7949.