"I see Twitter as a means of broadcasting all of the great features of the football program at West Virginia and all the great features at West Virginia University," he said. "That's why I send out tweets of Milan Puskar Stadium and tweets of spots around town. These are all things I and my family really enjoy and I think others would, too."
2) Call it like you see it
One of the priceless assets of social media is how it allows you to open a window so that someone far away may see inside. Kids in the areas where Roberts recruits can't see a Morgantown sunrise or a meal at Muriale's. They must wait to visit the weight room or experience the hospitality around town. Yet Roberts can convey all of that in one message.
"My family and I have enjoyed Morgantown and West Virginia so much that I will post about the people and events and about restaurants around town because I want other people outside Morgantown to get a sense for just how diverse and exciting the city is and the University is," he said.
3) Keep it clean
Roberts follows Lil Wayne. Roberts does not tweet like Lil Wayne.
"I always think before I post anything, 'If my boss, Dana Holgorsen, reads this or one of my recruit's mothers reads this, will I feel comfortable with them reading this?'" he said. "If I answer yes to both, then I don't hesitate to post."
4) Don't be too familiar
You may know his eating habits, but you'll never know his hygiene habits.
"I've seen people tweet and reveal way too much personal information," he said. "You'll never see me tweet out to the Twitter community that I just finished taking a shower. I don't think anybody wants to know that about me."
5) Lots of barbeque
Roberts gained smoke, er, steam earlier in the summer when he and his wife and son traveled from Dallas to where his wife grew up in Lawrence, Kan. They stopped along the way in various Big 12 cities and Roberts ended up causing a stir with the long line of tweets that showed pictures of his meals at barbeque restaurants.
He's kept it up, tweeting out pictures whenever he stops to eat, even if not for barbeque. He's added hundreds of followers.
"I'm from East Texas and in East Texas we pride ourselves on barbeque," he said. "I guess I never realized how much I loved it, but it became a running joke in our house. If I took a trip, I'd go to at least one barbeque spot. Now I get more responses from tweets that involve a plate of ribs than anything else. It's become fun and interesting and I've kind of built a community of barbeque connoisseurs across the country."
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.