Stadium food is prepared off-site and delivered well before the game.
"Everyone complains about the food, and rightfully so, but the only way to get better food is to cook it on-site," he said. "We don't have anywhere to cook."
WVU could also add restrooms and concession areas on the deck. When WVU put an end to its re-entry policy and introduced beer sales last year, it subsequently thickened the crowds in the concourse, concession and restroom areas, especially at halftime.
Luck said there are other ideas to give people more walking space inside the gates.
"I think (the deck) would be an expanded concourse, but we definitely need to move the footprint of the stadium - in other words, the gates - out on all sides, north, south, east and west," he said.
WVU would find ways to use and promote the deck space for pregame festivities. Overall, it addresses Luck's goal to inspect all aspects of the game day experience and improve the ones that grab his attention.
WVU is improving its cell phone service inside the stadium next season and Luck is happy that will let fans communicate with others, but also check scores or even watch other games on their phones.
"Everybody has the option to stay at home and watch the game on the couch," he said. "That's a very attractive option financially and people can drink their own soda pop and drink their own beer and eat their own food and invite their own friends over. When I was with the NFL and the MLS, we would spend a lot of time, as would the other leagues like the NBA and Major League Baseball, studying the game day experience and making sure it would always remain special.
"Otherwise, you suffer consequences. You have to look at everything you do, how we sell tickets, how we sell food, the quality of the food. That was the driving force behind selling beer. That was not so much about money, but cutting down on the drunks who come into the stadium after guzzling liquor. Let's give them a chance to buy a beer."
Luck said access to the deck area would require no special admission - though he also said there have been no discussions about selling tickets to those who don't have or can't get stadium tickets, or letting groups rent it out for a game.
"Who knows?" he said. "We may put up tents and concession stands and have events before games and then realize, 'My gosh, this is great before the game, but during the game it's empty,' and then figure out there's a reason to put up a big screen and sell tickets there."
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.