Be it the offensive potential of the league or the favorable early season schedule - or a combination of the two - the individual numbers have been gaudy.
Smith, as many in the Mountain State know, is off to a dazzling start statistically. Against Marshall and James Madison, Smith is 66-for-75 with 734 yards, nine touchdowns and zero interceptions.
He is second in the nation in passing efficiency (209.81), but also second in the Big 12.
TCU's Casey Pachall is first, and Big 12 quarterbacks David Ash (Texas), J.W. Walsh (Oklahoma State) and Seth Doege (Texas Tech) are fourth, fifth and sixth, respectively.
Yep, of all the signal callers in the highest level of college football, five of the top six in passing efficiency call the Big 12 home.
Maybe we'll learn more about the legitimacy of the league's depth this weekend.
Baylor at Louisiana-Monroe won't shatter Friday night television ratings, but the Bears will be in the national spotlight against a Sun Belt team that beat Arkansas and forced overtime against Auburn this season.
On Saturday, TCU hosts Virginia, Maryland visits West Virginia, Kansas hits the road to play Northern Illinois and No. 15 Kansas State travels to No. 6 Oklahoma.
The Wildcats-Sooners clash of ranked teams guarantee at least one more loss for the Big 12.
Kansas is the only Big 12 underdog this weekend, so there's a chance the league could have four losses in four weeks before they start beating up on each other.
Twelve doesn't equal 10, but when a league's total losses equal the number of weeks in the season, that's math that'll really boggle the mind.