There are skeptics, as you would imagine, because the game is not as generic as the rule presents it to be. Some Big 12 coaches didn't want to talk about the new emphasis. Some said very generic things. One stonewalled reporter responded to a cliched coach with a lips-are-sealed hand motion, which earned from that coach a chuckle and an "Exactly."
And then there was WVU's Bob Huggins.
"There are so many different ways to play the game that you can't say, 'This is what we're going to do,' because there's going to be far more contact when people run motion or blockers-and-movers than when people run Princeton stuff with a lot of space," he said. "You're not going to be able to evaluate every bit of contact. It's impossible."
But the officials will try and anger coaches, which is where things get really interesting. The officials will also keep their eyes on a coach and his "bench decorum."
"You can react to a play and make your point, but let's go on to the next play," Shaw said. "What we cannot have anymore is the egregious conduct after the play, the continued screaming, yelling and gesturing."
Shedding and tossing a jacket in anger? Technical foul. Dismissive wave of the hand? Technical foul. Jumping up and down, stomping feet, dropping to knees, falling to the floor? All technical fouls.
"I always felt if you hold players to a really high standard, you should hold coaches to a higher standard," Texas Coach Rick Barnes said.
"I've always believed the game should be about the players."
Coaches have a job to do within that game, though, and officials will now judge that very differently according to these new rules.
"If you have a spontaneous reaction, we'll allow it and allow the coach to get under control," Shaw said. "If he doesn't get it under control, you may need to get him under control. 'Coach, the play is over. That's enough. Let's move on.' If the coach continues the same comments, it's a technical foul. We're not taking away a coach's abilities or spontaneity, but it has to be under control."
This, too, is subjective because an official and be patient or emotional and it's up to him how far he wants to take it.
In Morgantown, there's long been a suspicion that some officials don't want to eject coaches because they don't want to fill out the paperwork after the game and would instead prefer to get to the airport as soon as possible. Coaches will have to practice aggression and restraint until they see a result.
"I don't think you'll know what to think about it until you get down the road a little bit," Oklahoma Coach Lon Kruger said. "I don't think it's something coaches will think about until one of them gets a 'T' and realizes, 'Maybe I better may a little more attention to this.'"
Contact sportswriter Mike Casazza at mi...@dailymail.com or 304-319-1142. His blog is at blogs.dailymail.com/wvu.