CHARLESTON, W.Va. - When you're through changing, you are through.
Those seven words are commonly attributed to Bruce Barton, an American author, politician and master fundraiser. In 1925, Barton wrote a five-page letter to 24 of the wealthiest men in the country - bigwigs at DuPont, GM, GE and U.S. Steel, among others - and requested at least a $1,000 pledge from each man to fund education for 10 boys and girls.
Barton received 100 percent response.
Obviously, Barton's letter was persuasive. He convinced a couple dozen of the most powerful men in the United States to invest in something other than themselves. He implored them to change and they acquiesced.
Being an advocate of change doesn't always elicit the perfect response Barton received, as members of West Virginia University's athletic department can attest.
The department's two-year reseating plan for the men's basketball games at the Coliseum resulted in more than a few grumbles from long-time fans. This was expected, of course.
The WVU athletic department's plan to invoke change - to provide an equitable and transparent way to allocate tickets - will prove to be ultimately successful, despite the initial or any enduring displeasure of a few.
There's widespread contentment and approval of the new plan, which for the first time assures the highest-level donors their choice of seats at the Coliseum, which has a capacity of 14,000.
As of May 31, the deadline for Mountaineer Athletic Club donors to return their season-ticket intent forms, 1,352 new and returning donors submitted the necessary paperwork. Last season, 1,220 MAC donors requested season tickets.
The donors who sent in season-ticket intent forms for this coming hoops season requested a total of 5,718 tickets, an 8 percent increase from 5,131 for the 2012-13 season.
The uptick in MAC donors and number of tickets requested is obviously encouraging and will provide a revenue boost for the athletic department, but it should also help generate more money through gifts for WVU at a time when dollars are needed to keep pace in the Big 12.
The surge also reinforces the notion that the reseating plan was, in fact, necessary. After all, one might anticipate this type of change combined with the aftereffects of a 13-19 season to lead to a decrease of interest and ticket sales. The numbers, across the board, point to the contrary.