"We've never had a transparent process," said Matt Borman, the executive director of the Mountaineer Athletic Club. "Now if our donors give a gift they know they are going to be treated the way they need to be treated."
That means donors will finally have seats commensurate with their level of support.
There are nine levels of giving ranging from Mountaineer Scholars ($25,000 and up) to Buckskin ($100-$399). The seat selection process will begin July 15 with Mountaineer Scholars and continue through each level until the reseating process is complete. Donors, faculty and staff will receive appointment times and instructions in the mail later this month.
Borman admitted there has been blowback at times, but he and his staff have worked tirelessly to educate donors and alleviate concerns.
"We planned this out for two years," he said. "One of the reasons we heard so many complaints is because we put ourselves out there. We had a plan from the get-go to give everybody the opportunity to go over the process with us, to come in if they had any complaints or if they thought our information was incorrect.
"Most ended up feeling good because the reseating process is improving their seats and they didn't realize that was going to happen."
Borman said West Virginia is one of the last schools to go through a reseating process. He had experience with it during stops at Old Dominion and James Madison, along with WVU's assistant athletic director of major gifts, Ben Murray, who worked at the same schools.
Kevin Miller, WVU's assistant athletic director of annual giving, took part in the reseating process at Georgia State and UCF.
WVU athletic department officials studied reseating processes at comparable schools - like Virginia, Virginia Tech and Kansas - before embarking on this after Oliver Luck took over as athletic director and gave the green light.
He saw the need for change.
Now WVU is turning change into dollars.
Contact sports editor Chuck McGill at chuck.mcg...@dailymail.com or 304-348-7949. Follow him on Twitter @chuckmcgill.