West Virginia Radio Corp. president Dale Miller initially congratulated IMG College after it became the apparent winner of West Virginia University's multimedia rights and said he looked forward to working with the company, according to documents filed in Monongalia County Court.
However, the radio company has since filed suit to block WVU and IMG from completing that deal.
While IMG officials have apparently reached out to partner with West Virginia Radio on sports broadcasts, the company has ignored those overtures, according to an affidavit filed in the case.
In July, WVU signed a 12-year deal with North Carolina-based IMG allowing the company to manage the athletic department multimedia rights. IMG will pay WVU a guaranteed minimum $86.5 million over the next 12 years to manage those rights.
WVU put the rights out for bid last year and originally selected IMG in December. However, West Virginia Radio Corp. owner John Raese, whose company also bid on the rights, cried foul.
Eventually, Attorney General Patrick Morrisey investigated and recommended WVU redo the process, finding "significant errors and sloppiness" in the way it was handled.
West Virginia Radio refused to participate in that rebid process, which again resulted with IMG as the winning bidder.
The company claims IMG should be barred from rebidding because WVU Board of Governors members Drew Payne and David Alvarez have financial ties to Bray Cary's West Virginia Media Corp., which is subcontracting with IMG to handle WVU's television rights.
It filed a lawsuit earlier this year asking a judge to bar WVU and IMG from entering into their deal and requesting the process be put out for bid again.
The Daily Mail on Thursday obtained a copy of the affidavit from IMG senior vice president Joe Potter filed in response to the lawsuit filed in Monongalia County court.
In it, Potter says the company and university would be severely harmed if Judge Thomas Evans grants West Virginia Radio's request for an injunction.
He said since IMG entered into its contract with WVU on July 11, the company has signed 70 new sponsorship and advertising agreements totaling $2.5 million for the coming athletic year.
Potter said those agreements would be rendered null and void if the judge granted the injunction.
The affidavit also indicates IMG and West Virginia Radio attempted to forge a partnership agreement to broadcast WVU games, but those talks eventually broke down in late July.
The affidavit also contains an email that Miller sent to executives in IMG's partnership management and business development unit last December indicating West Virginia Radio would like to partner with IMG.
On Dec. 4, 2012, WVU officially notified IMG it would like to begin contract negotiations. Other bidders, including West Virginia Radio, were sent letters Dec. 12 notifying them they were no longer being considered.
Potter's affidavit contains a copy of an email dated Dec. 18 from Miller to IMG representatives Hunter Nickell and Janeen Lalik congratulating the firm for being the apparent winner of WVU's multimedia rights.