WHITE SULPHUR SPRINGS, W.Va. -- Jim Justice gingerly made his way across the stage inside the Champions Room of the Greenbrier's clubhouse Tuesday morning.
The 62-year-old Greenbrier owner doesn't normally "Walk This Way," but he grabbed a microphone and sat down in one of two plaid wingback chairs that faced a slew of sportswriters and cameras at media day and explained.
"I hit golf balls (Monday), probably the first ones that I hit since Nov. 29," Justice said, referring to a Phil Mickelson charity event he attended late last year.
"I hit the range and it hit me back."
Tuesday's media event marked one month until the fourth annual Greenbrier Classic, which will include - as of Monday - Phil Mickelson as part of the playing field, and musical acts Kenny Chesney and Aerosmith as part of the complementing Concert Series.
Justice has commitments from 35 golfers, and he'll spend the next month attempting to lure big names to Old White TPC.
"We'd all love to have Tiger back, that's a given," Justice said of Tiger Woods, who missed the cut in his first Greenbrier appearance last summer.
Justice also has his eyes on 2012 Masters champ Bubba Watson. He tried to land Fred Couples. Rory McIlroy has a conflict with the Ireland Open, which is played July 4-7, the same weekend as the Classic.
If Justice can coerce Aerosmith to party in the hills of West Virginia, it might not be wise to bet against him crafting the precise field he wants to compete for the $6.3 million purse next month.
"Anybody that wouldn't want to come to the Greenbrier Classic, they're living in a cave," Justice said. "It's a great tournament on a great course with all the history and tradition you can have.
"As far as how they're treated and all the amenities ... it's a special place."
Golfers and their families must agree. As of Tuesday, 94 children of participating golfers were signed up for childcare services at the Greenbrier. That's already the highest number on the PGA Tour - and the field isn't close to being full.
"The word is out," Justice said. "The word is surely out."
So, how can Justice improve upon an award-winning tournament that's growing in popularity and will be a fixture on the tour schedule through 2021 and likely beyond?
Well, Justice has always aimed high. Now he'll aim higher.