Allan Hathaway and his wife, Felicia, had a dream for creating a produce and specialty shop at the Capitol Market when they opened there nine years ago.
One lofty idea recently became reality when The Purple Onion began lining shelves with its own label.
"We had worked on a private label for quite a while," Hathaway said, adding he wanted to make sure the timing and the products were right.
The market already carries lines of gourmet products by producers that include Taste Weavers and Stonewall Kitchens.
When Food Network personality Ina Garten (The Barefoot Contessa) shuttered her line of packaged products and when Paula Deen moved into larger retails stores such as Target and Wal-Mart, Hathaway had some shelf space open.
Suddenly, the timing was right.
Hathaway has contracted with an Amish company near New Philadelphia, Ohio, which packages and labels the products.
"We have approval for about 150 different items," he said. "We aren't going to carry them all, though."
Hathaway said he has carefully selected the first items, about 60 in all, with an eye toward what he believes customers here will like.
"A lot of their items have a northern influence," he said. Take chow-chow, a relish that usually contains corn.
"Chow-chow is very northern," Hathaway said. He selected a Southern version, instead, and a green tomato relish he believes might be more popular.
There are several kinds of jellies and jams, and Hathaway has selected varieties beyond your typical grape and strawberry.