Meantime, they took the ideas developed by the WVU class and refined them through 99designs.com, an online marketplace for graphic designers where designers compete to be hired for a particular project.
The final logo is the letter C with an L looped through it like a lace.
Next up, Rigsby and Rainey decided on colors. The laces are made in two styles appropriate for dress shoes, waxed round and flat in 76 mm lengths that work for men's and women's shoes.
Laces come in packages of three. The flat laces come in red, blue and green and retail for $24.95, and the round laces come in yellow, teal and coral and retail for $19.95.
The company will add colors as the business grows, and Rigsby envisions being able to make sample-sized orders that could be used for special events, such as weddings.
The investment so far has been less than $6,000, modest as business investments go.
They recently became available at Tony the Tailor's Hale Street shop and soon will be sold at Serendipity, a Parkersburg wedding shop.
Tony the Tailor's owner Tony Paranzino said when Rigsby visited him to suggest he carry the laces, he realized they were a perfect addition to his shoe line.
"These are a nice add-on," Paranzino said.
He has encouraged Rigsby to pursue more ideas. Rigsby said he's always wanted to venture into a line of shoes and recently has been thinking about decorative collar bars.
"I have a couple more ideas I'm sitting on," he said.
He'll be able to make use of his own product for his August wedding.
"Our colors are coral and navy," he said.
For more information, visit www.crayonlacing.com.
Contact writer Monica Orosz at mon...@dailymail.com or 304-348-4830.
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