Although many of the items are now quite valuable, collectors like Holbrook insist that their pursuit is about nostalgia and the thrill of the hunt as opposed to monetary gain.
"If I'd wanted to become a millionaire, I'd have never started collecting Planters," he said with a laugh.
The personified peanut was born in 1916 when a 14-year-old student named Antoni Gentile won a contest to decide the company's mascot with his drawing of a peanut man. Gentile won $5 for his submission.
Gentile's anthropomorphic nut was naked, originally wearing nothing more then his shell and a smile. A commercial artist later added his trademark top hat, monocle, white gloves, cane and spats.
After attending 13 Peanut Pals conventions across the country, Holbrook is hosting the club's 34th annual convention starting today and running through Saturday at the Marriott Town Center Hotel. Holbrook said he expects nearly 100 Planters fanatics from all across the country to attend.
"This is the first time the convention is being held in West Virginia," he said. "The response from everyone in town has been great so far, and I'm proud to be able to show off our city and state to attendees coming from all over the county."
During the convention, members will take a day trip to the Beckley Exhibition Coal Mine and visit Charleston's Peanut Shoppe. There will also be a "room hopping" event -- where Pals can choose to sell items out of their hotel rooms -- a banquet with entertainment, a silent auction, a live auction and a swap meet.
The swap meet -- from 2:30 to 3:30 pm. Friday in the hotel's second floor meeting rooms -- is the only event open to the public. During that time, Mr. Peanut himself will be on hand for photo opportunities.
For more information on the Peanut Pals Club, visit www.peanutpals.org.
Contact writer Charles Young at charles.yo...@dailymail.com or 304-348-1796.
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