HURRICANE - Serendipity Cupcake Boutique offers more than 100 flavors on a rotating basis inside the cheery shop splashed with pink walls and dotted with tables and polka-dot chairs.
"A cupcake is just enough for people to not feel guilty," proprietor Cristin Massey said. "People can come in here on a bad day and have a cupcake. They smile and relax. I've always wanted to do something that made people happy. This was a great opportunity."
She said she purchased the shop from the previous owner who closed it over a month ago because of family obligations.
Massey officially re-opened the shop on June 1 with help from her best friend, Heather King. They both do everything from baking and taking orders to greeting customers and organizing on-site birthday parties for kids.
Their schedule is exhausting, and they love it.
Both have been baking since they were kids, and King has had a longtime dream of having a bakery.
"My whole kitchen is decorated with cupcake stuff," said King, 29. "I was selling some out of my house. When she bought this, it was perfect."
Massey, also 29, bought the business along with the recipes, but the women are constantly adding some of their own and experimenting with flavors. They now offer cupcakes, cookies, cake pops and birthday cakes. Plans call for expanding into fancier items such as big wedding cakes.
The shop also carries Blue Bunny and United ice cream with flavors changing on a rotating basis.
Cupcakes are $2 each for classic chocolate or vanilla, or $2.50 for specialty flavors. A half dozen of minis is $9 for classic or $10 for specialty. Gluten-free items are available.
Birthday parties can be booked, and kids can decorate their own cupcakes.
They want the shop to be kid friendly.
King and her husband, Ethan, are the parents of Brayden, 6. Massey and her husband, Robby, are the parents of McKenzie, 8, and Silas, 5.
A visit to the shop on a recent sunny day revealed a steady stream of customers and a glass case quickly emptying of delectable cupcakes.