While manning the store's checkout, D.J. greets and
exchanges a few words with each customer. She treats the tourists like new friends and the locals like family.
If she knows the person, she'll ask about their mother, recount an old story or take time to chat about the goings-on in town.
If you're a newcomer, D.J. is the town's unofficial one-woman welcoming committee. She's quick to point guests toward the store's rack of informational pamphlets or to tell a tale about some of the reportedly haunted spots along the trail.
In contrast, Ron is a soft-spoken man who smiles and nods along with his wife's stories.
He serves on the town council, and his exchanges with locals revolve around the pressing matters of small-town politics, like whose turn it is to mow the grass in front of the old bank building this month.
Before becoming shopkeepers, the Allens each had very different careers.
D.J. spent more than 30 years working for the local newspaper, and Ron worked for 27 years as a truck driver for a dairy.
Ron said their decision to open the store was the result of an injury he sustained in the early '90s.
"I fell and hurt my back in '94," he said. "We decided I still needed something to do, just something a little lighter."
The store keeps the Allens active and busy.
"Some days you don't think you're going to get a lot of people and then you just get slammed," D.J. said. "It just fluctuates from one day to the next."
Whether business is booming or crawling, the Allens are happy to be providing an essential service to a community in need.
"We just want people to have fun when they're here," D.J. said. "That's our goal, to make sure people are having a good time and making some memories."